by Linda Stone | @ LindaStone | Comments: 1 | 22 November 2010TweetSummit of Web 2.0 last week, Tony Hsieh explained to the audience that when he reached Zappos telephone care, he has chosen to use the phone as a tool for branding, instead of focusing on maximizing minimization or income expenditure (sales).Zappos is prosperando.En its mandate as CEO of Zappos, Tony has made many decisions that could fly in front of conventional advice and then, in his book "Provides happiness", readers gain the wisdom of their stories and processes.
For over 40 years, we have increased our obsession with the experts productividad.De efficiency, Disney, 1960s peering over the shoulders of animators accessible 24 hours a day by email and answer the phone in the bathroom today, we have worshipped at the altar of the output, efficiency and accessibility. Our productivity-obsessed society manages the time and care.
In many companies, software developers are rewarded for knocking out the list of functions and handlebars to release date not paying attention to quality of function which is checks. Does it work?Check. You ran the test? verification.Nobody asks if it is contributing to the excellence of the product or service? is there another way, a path to profitability is not obsessed productivity and quality results?
One could venture a supposition that Apple has found that path."Happiness delivery" readers realize that this alternative route is the secret sauce in Zappos.
Our society obsessed by productivity is more and more rapid club.Sometimes, it is a good thing. Sometimes not es.Por that I started a debate on post-productivity computing and in an era characterized by post-productivity values.
Post-Productivity does not mean improductivo.Significa, let's look at the best and leave the rest as burned, our burnt workforce ourselves and our burnt economy measures taken to move to a prosperous and thriving 21st century.This era of engagement is post-productivity because the motivations and mines in the best way, our human assets (positive emotions, positive relationships, meaning, recruitment) metrics as well as profitability.Use the term post-productivity primarily as a reminder that obsessed by productivity to an era of engagement approach brings us right back into the murky swamp.
This is a new mentality.Tony Hsieh contained him out and the year past, 25,000 people applied for 250 jobs in Zappos openings.Applicants are enthusiastic be part of an era of engagement, post-productivity - sale of shoes online company being part of the Zappos team.
As many of you, I have worked in companies facing employees one against the other by a curva.Productividad classification, which could be contagious, instead of this, it becomes a sum game cero.El brilliant and insightful Stanford professor Carol Dweck, author of "Provision," would see this as a management-oriented mentality fijo.Hsieh process manages Zappos for Dweck called a growth mindset, welcomes to challenges, covering the exuberant learning and experiencing failure as part of the movement of positive thinking.
"Once you start to read" Delivering happiness "you will feel an irresistible Zappos email for a copy of his"book of culture"extraction .this collection edited, obtained from the multitude of stories bathes the reader in a corporate culture that is characterized by confidence, productivity, happiness and profitability stories.""Delivering happiness" is an inspired and inspiring must read to our trip at a time of hiring.
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